Victoria’s Secret, the leading international brand for lingerie, sleepwear and beauty products, opened its first store in the North East this week.
The opening shows it’s not all doom and gloom for the Metrocentre following the announcement that House of Fraser will close.
In fact, the aspirational lifestyle store had customers queuing for over an hour before the doors officially opened.
Victoria’s Secret has taken a 10,000 square foot space in the lower Red Mall joining big designer brands like BOSS, Guess and French Connection.
Known the world over for using high-profile models such as Heidi Klum and Gisele Bundchen, the company prides itself on selling “the sexiest lingerie, bras, panties and sportswear in the world”.
Kate Grant, regional managing director for Intu, said its interest in moving into the Metrocentre was down to its “affluent, style-conscious shoppers with an eye for premium brands.
“We’re delighted that Victoria’s Secret has chosen to expand their UK presence at intu Metrocentre, taking advantage of our 21 million annual footfall.”
Certainly the brand will bring even more glamour to the centre with its luxurious range of lingerie.
A big attraction will likely be the famed Victoria’s Secret PINK collection, the lifestyle brand aimed at younger women, aged around 15-22.
Besides its famed lingerie range, the store also sells sleepwear, accessories and beauty products, including fragrance.
One item sure to be at the top of the Christmas list of any fashion-conscious female is the ‘million dollar fantasy bra’.
The bra which takes almost 1000 hours to make and is adorned with over 2,100 jewels is redesigned each year and revealed at the annual Victoria’s Secret fashion show.
Metrocentre customers will be able to get their hands on a more wallet-friendly version for around £200.
Other items consumers on Tyneside will be able to pick up include the Dream Angels push up bra, the Victoria Sport range and even a men’s cologne.
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