Our story

I Love Newcastle is an independent multimedia organisation that formed in 2014 in the midst of an economic recession and extreme austerity measures, affecting everyone in the North East through one way or another.

We’re as Newcastle as it gets. A small band of like-minded individuals, Newcastle born and Newcastle bred, who share the same passion – love and affection for our city. We are cool, cultured, cosmopolitan – just like Newcastle. We love Newcastle and we hope you do, too.

The I Love NCL® logo design is basically a spin on the iconic New York State Tourism Department (I Love NY®) designed for one purpose: to spread love – and not just in dark times.

What we do

We publish positive news and stories on our I Love Newcastle website, the online lifestyle guide for people who love Newcastle.

There’s a lot going on in Newcastle. Things to do and places to go. We like to remind and shout about all the things that make Newcastle one of the world’s great cities to live, work and do business.

We cover local stories, especially ones which show our city in a positive light. We like good news and Newcastle’s got plenty of it.

This last ten years has been Newcastle’s time. Spirit-ness, fight and the integrity of the people. There’s a tribal-ness to it. It’s the courageousness and individuality of Geordies.

We’ve been all me, me, me on this page but we assure you, it’s not all about us. It’s the people of Newcastle who make it what it is. People like you. Do you love Newcastle? Of course, you do. You wouldn’t be here otherwise, would you now? Please tell a friend, spread the love and leave your friends in no doubt that you love Newcastle just as much as we do!

About Newcastle upon Tyne

Newcastle formerly known as Newcastle upon Tyne is a city in Tyne and Wear, North East England, not a million miles from Edinburgh and the North Sea. Newcastle is the most populous city in the North East and also one of the most populous urban areas in the UK.

As well as being a European city, Newcastle is also known as a university city boasting Newcastle University as well as Northumbria University.

Newcastle played a major role during the 19th-century Industrial Revolution and was a leading centre for coal mining, shipbuilding, engineering, munitions and manufacturing. Heavy industries in Newcastle declined in the second half of the 20th century; with office, service and retail employment now becoming the city’s staples.

Newcastle’s economy now includes corporate headquarters, learning, digital technology, retail, tourism and cultural centres, from which the city contributes £13 billion towards the United Kingdom’s GVA. Among its icons are Newcastle United football club and the Tyne Bridge. Since 1981 the city has hosted the Great North Run, a half marathon which attracts over 57,000 runners each year.

Newcastle is a city which houses a unique civic pride between Geordies.


Newcastle population

Newcastle upon Tyne has an estimated population of over 310,000 people.


Newcastle visitors per year


People in employment




Local economy