The special roadshow on Saturday 14th November will tour the B&M Stores throughout the region starting at Blyth at 10am, then moving on to stores in Jarrow, Consett and Washington before finishing at Sunderland’s Pallion Store at 4.15pm.

The events have been organised to launch Metro Radio’s Cash for Kids annual Mission Christmas campaign to make sure no child gets forgotten this Christmas.

Santa will drive the truck to each site accompanied by charity mascot Courage the Cat. The lorry has been provided by Simpson Bros of Birtley and has been spectacularly branded with a dazzling fourteen metre Christmas banner covering one full side.

At each event, Metro Radio will be on site to play Christmas music, there will be a snow machine, fairytale princesses from Let it Snow Productions and some special guests to meet and greet children and families.

Cash for Kids bringing a truck load of fun I Love Newcastle

The Mission Christmas campaign gives toys to children who are at risk of receiving no presents at Christmas. Many of these children suffer from neglect or abuse, are living in poverty or come from families who are struggling to cope.

Last year Cash for Kids distributed gifts to around 40,000 children in this region and this year the demand is even higher. Anyone attending the events on Saturday can take along a new and unwrapped toy and donate it at the truck while enjoying the fun.

Debbie Craig, Cash for Kids Events Co-ordinator, said: “We want to say a big thank you to Simpson Bros and the B&M Stores for supporting Mission Christmas. This really is our biggest campaign of the year, we are saddened each year by the amount of children who need our help, but it is heart-warming to see all of the support we get from local businesses and the community who come to the rescue.”

For any companies wanting to get involved in Mission Christmas, please contact

Full schedule as below:

B&M Blyth – 10-10.45am
B&M Jarrow – 11.30am-12.15pm
B&M Consett – 1.30-2.15pm
B&M Washington – 3-3.45pm
B&M Pallion Sunderland – 4.15-5pm

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