I Sunk Your Battleship Clothing – Is a new and dynamic clothing brand which is certainly making waves on the North East, National and International fashion scene. “Why such a strange name for clothing brand?” You may ask, but ISYB is the ‘new kid’ on the streetwear fashion block and is refreshingly different. Their about cheering for the underdog, celebrating individuality; and if you look under the surface you will soon discover that there is a lot more to this enigmatic brand than meets the eye.
ISYB is not some brand to be solely worn by geeks with a fancy for all things nautical, it’s a statement, a subtle two fingers up to conformity made cryptic by the use of semaphore, a traditional language of the sea used as a method of communication. Every item of apparel made by ISYB features a semaphore expletive allowing every owner to make a subtle statement to the world which basically states – “If you don’t like my style or my vibe then go f*ck yourself!” Thus empowering them to have attitude, but not be all in people’s faces about it. Needless to say, the brand has proven itself to be a big hit with the skating community.
“We are sailing onto the yonder, never going down without a fight.”
The ISYB crew have really thought about which direction they want their brand to sail and have committed themselves to that course. Using their visually stunning and user friendly website as a selling platform, the brand has stocked their armoury with a good selection of tees, sweatshirts and hoodies. These core garments are complimented with a fine selection of snapback caps, beanies and merchandise which includes; mugs, stickers and even skate decks.
Then there’s the quality – The brand’s garments are made in Britain from the highest quality materials which are built to withstand the most epic of halfpipe fails. If you’re hunting for a cheap tee or hoodie which was produced in some far-flung country and will last only one wash cycle, then sorry – you may have to abandon ship!
The apparel looks good too – With its bold use of colours and clever designs it’s no wonder ISYB is rubbing shoulders with the big skating brands on the Capology website. To be honest, the feel and look of this apparel would float anyone’s boat and I have no doubt that we’ll soon see this audacious clothing brand’s garments adorned by all walks of people who know a good thing when they see one.
We’re onboard, are you?
Photos courtesy of I Sunk Your Battleship
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