Published today, the third annual John Lewis Retail Report confirms a new age of shopping which is inhabited by the confident, flexible “Master Shopper”. As well as charting the evolution in consumer habits, the report reflects how shops like John Lewis Newcastle are leading the way in their response to the changing retail climate and becoming more accessible than ever before.

Over the past twelve months, John Lewis has invested in the Newcastle branch, illustrating a commitment to staying ahead of consumer trends and adapting to the needs of the “Master Shopper.”

John Lewis invests in the art of masterful shopping I Love Newcastle

Empowered by technology, today’s “Master Shopper” utilises omnichannel shopping – a range of different on and offline channels to source the right products and the right price. The “Master Shopper” uses up to eight different touchpoints when making a purchase, depending on what they’re buying – from researching on to speaking to a Partner in the shop. Evidence of this new phenomenon can also be seen in the growth of John Lewis’s mobile revenue, up 68% over the past twelve months.

Two thirds of John Lewis customers use both physical shops and online channels and the number who bought from both channels increased by 9% over the past 12 months. The time poor “Master Shopper” regards a trip to the shops as a multi-purpose leisure experience, an opportunity to maximise their free time and enjoy a range different activities, from beauty treatments to lunch with friends.

John Lewis invests in the art of masterful shopping I Love Newcastle

John Lewis Newcastle is evolving to accommodate this new attitude by investing in its services and diversifying its product offering. Over the past few years, John Lewis Newcastle has developed a fresh, new Beauty Retreat, a secluded sanctuary on the shop floor with five treatment rooms and the latest innovative treatments from the finest beauty brands; as well as adding to the catering offering this year with the openings of Joe and the Juice health food bar and a Rossopomodoro Neapolitan restaurant.

Karen Matthew, head of branch, John Lewis Newcastle, said: “At John Lewis Newcastle, we’re confident that we understand and anticipate the modern shopper’s needs. The John Lewis Retail Report gives us valuable insight into the way people in Newcastle and across the UK shop and lets us know that we are leading the way by expanding our product range, services and concessions.

“We know that shoppers in Newcastle still value the John Lewis product offering and our Partners’ expertise in shops, particularly when it comes to utilising in-branch services and facilities. By revamping our beauty retreat and introducing the North-East’s first ever Joe & The Juice and Rossopomodoro, we have shown that we are committed to bringing new and inspiring offerings to the people of Newcastle.”

Andy Street, managing director, John Lewis, said: “2015 will become known as the year the ”Master Shopper” came of age. Shoppers are now more enabled and more in control than ever. It’s an exciting time in retail history with John Lewis well-positioned to lead the revolution in providing the services the “Master Shopper” needs.”

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