A brand new Clip n Climb will open this summer at intu Metrocentre in the Yellow Mall.
The announcement comes just week after owner’s intu revealed plans for a new-concept Angry Birds mini golf course for the centre.
The new leisure attractions look to buck the decline in the retail sector and add to intu Metrocentre’s offer, providing a bigger draw for customers looking for a day out.
The centre is already one of the country’s most popular shopping destinations, with more than 300 stores, a wide range of restaurants and an IMAX cinema.
Clip ‘n Climb will launch there this summer to capitalise on the centre’s 20 million annual footfall and the growing appeal of indoor climbing walls, which are recording visitor growth of 15-20% a year according to the Association of British Climbing Walls.
The 3,700 sq ft attraction is being created in the Yellow Mall close to restaurants, and will feature 26 colourful climbing walls to cater for a range of ages and abilities.
There will even be an augmented climbing wall that projects graphics onto the wall and uses motion tracking sensors to create interactives games for one or two players.
Clip ‘n Climb’s operator Namco UK, which already runs intu Metrocentre’s Funscape entertainment centre, is also launching the first in a chain of Angry Birds adventure golf courses at intu Metrocentre this autumn in partnership with game developer Rovio.
Kate Grant, regional managing director at intu, said: “Clip ‘n Climb will join intu Metrocentre’s popular line-up of aspirational brands and high street names and drive up the centre’s appeal as a day out retail and leisure destination, which is all part of our strategy to create winning destinations in sought after locations.
“We know it is going to thrive here and the attraction will also create a real sense of theatre for our customers due to its location in the mall itself.”
Philip Millward, commercial director at Namco, said: “intu Metrocentre’s high footfall, wide range of top-performing retail brands and complementary leisure offer makes it the perfect location to launch the latest Clip ‘n Climb. The centre’s Funscape is one of our most successful venues so we know that Clip ‘n Climb is going to do equally well at intu Metrocentre.”
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