The unequivocal, unparalleled definition of all-American style has arrived to add an Ivy League touch to END.’s roster of globally sourced brands.Polo Ralph Lauren found its place in American culture as the go-to brand for a laid-back, preppy style that upon its creation was to redefine sportswear itself, going on to create what would come to be known as ‘athleisure’. Designed to encompass all aspects of the contemporary man’s wardrobe, Polo served as designer Ralph Lauren’s launch pad to what would steadily become a global empire, outfitting the American dream in the process.Polo’s offering is defined by an emblem that has become some of the most iconic branding in fashion – the Ralph Lauren polo player, sitting atop his pony. The collection launches at END. for AW16, bringing with it a selection of pieces equipped with an effortless sense of style required for life’s more leisurely days. Think long relaxing days spent in The Hamptons, coffee beside the harbour and taking in a football game; there’s a Polo look for every eventuality. The Polo player motif takes its place on the chest of classic pique polo shirts with slim, fitted silhouettes, along with slim fit shirts that fit the smart-casual mould with ease.Layering is key to the distinctive Polo look, although be sure to do with nonchalance – effortless is the world of Polo. The brand’s range of underwear provides the base layer on which to layer crisp Oxford shirts, with lightweight cotton jumpers in marled knits being at hand for the season’s brisker days. The traditional Chelsea boot is crafted with soft suede uppers with an updated rugged tread to the sole to ensure they are as practical as they are casually-smart.Polo Ralph Lauren’s collection of all-American classics is now available online at END. – house in The Hamptons not included.
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