I have long been a huge fan of Liam Gallagher, once voted ‘The Greatest Front Man of All Time’ by Q magazine; Liam’s no longer merely an iconic rock star. His menswear label Pretty Green has grown into what can only be described as a style phenomenon which is on course to become one of the all time greatest British iconic clothing brands.
“Clothes and music are my passion. There’s a lack of stuff out there of the things I would wear.” Liam Gallagher
I believe Pretty Green’s success is due to a combination of high production values and classic looks mashed with street-style acumen. This is firmly demonstrated with the high quality tailoring used in their Black Label collection and the everyday signature pieces from their Green Label collection. Their recently introduced AW14 range has taken inspiration from the 1960’s Beatles era along with Liam’s Manchester roots. The new range includes The White Dove Collection which is a snapshot of a revolutionary movement, refined into a range of beautifully crafted pieces.
A journey captured through Manchester in true Pretty Green style. Discover the locations from their Autumn Winter campaign and preview this season’s most anticipated designs. Set against a gritty rock and roll soundtrack.
Newcastle’s Pretty Green store is situated between Grainger Street and Central Arcade bringing a little piece of Liam’s Mancunian ‘coolness’ to the streets of Newcastle!
To find out more about Pretty Green visit: www.prettygreen.com
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