The best selling sports shoe of all time are making a dramatic comeback. Adidas have confirmed the revival of the Stan Smith style, which has sold over 40million pairs worldwide.
Originally invented in 1965 as professional tennis footwear, the shoe was initially named after French Tennis player Robert Haillet. When Haillet retired from the game in 1971 the would-be iconic style was re-launched, renamed after American Wimbledon Champion Stan Smith and re-marketed.
The new Stan Smith trainers took to the court sporting Smith’s name on the box and displaying his image on the shoe’s tongue.
In the 1990s street culture’s new wave adopted the shoe, moving Stan Smith’s away from tennis court and into the mainstream category. Despite another re-launch in a continued attempt to lean on rivals Nike, simplicity remains as the core concept of the shoe.
The new slimmed down Stan Smiths have an all-white leather body but carry a discreet coloured heel panel. The famous adidas three-stripe branding is worked in with subtle leather perforations on the body, giving it a clean look and added breathability.
“Every pair of feet should be graced with a pair of Stan Smiths’ at least once in their lifetime.”
Priced at £67, Stan Smith’s are also available in blue, red and green colour ways at adidas.co.uk
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