Deals and events site itison is launching a Christmas fundraiser with charity Changing Lives to provide a meal for the homeless on Christmas Day.
Members can donate £5 to buy a meal or a gift for a someone affected by homelessness in Newcastle this Christmas.
Changing Lives is a national charity supporting people experiencing homelessness, domestic violence, addictions, long-term unemployment and more.
All money raised by the campaign, 100%, will go towards helping Newcastle’s most vulnerable residents, at one of the most lonely times of the year.
Stephen Bell, chief executive of Changing Lives said: “Christmas can be a tough time for many – especially for those who are facing homelessness – so an opportunity to help those in need is very much welcomed.”
itison has been running a similar campaign in Scotland for four years with Scottish homelessness charity Social Bite and has had over 300,000 meals donated to date.
Social Bite is a social enterprise based in Scotland providing a holistic and structured approach to tackling homelessness.
They are also partnering with Changing Lives to share their expertise, networks and insights to help tackle the nationwide issue of homelessness together.
Mr Bell added: “This is a great partnership which explores the wider and complex challenges of homelessness and one which we are pleased to be a part of.
“Our staff go above and beyond to provide extra services to support those most in need and this is no exception.”
itison offers daily deals to members in Scotland, Manchester and Newcastle.
The company has over 95,000 members in Newcastle who could make a huge difference to the city’s vulnerable this Christmas.
CEO of itison, Oli Norman, said: “In the first year of our Christmas fundraiser for Social Bite in 2014, we wanted to raise enough to provide 800 Christmas dinners – our members donated 32,000.
“We’re now bringing the idea to Newcastle with the help of Social Bite and Changing Lives – and hope people will get behind the campaign and help people who need it the most at this time of year.”
100% of donations made in the Newcastle area will go via Social Bite to Changing Lives who will be providing hot meals across Tyne and Wear this Christmas.
Any surplus funds raised in Newcastle will go towards feeding the homeless and long-term projects throughout 2019.
Josh Littlejohn, co-founder of Social Bite, said: “We’ve been able to make a major impact in Scotland by providing a holistic approach that helps to not only provide meals, but also helps people to get a roof over their heads, jobs and a strong support network to help every step of the way.
“Changing Lives has been working to open up services to provide Christmas dinners for the homeless across Newcastle.
“It’s an incredibly difficult time of the year for people affected by homelessness and we hope that everyone will get behind the campaign.”
To donate £5 to buy a Christmas dinner for a homeless person – visit www.itison.com/donate
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